Career Transition: Your Personal Brand

October 12, 2011

Career Transition Strategies

Aly AnlikerAly Anliker, Ed.M

Aly is a creative organizational and career consultant with over fifteen years of experience in Training Management, Executive Coaching and Instructional Design.  She has a background in Human Resources and Marketing and has worked in a variety of industries including telecommunications, high technology, manufacturing and non-profit.

Your Personal Brand by Aly Anliker

Remember the days when all you had to do to find a job was update your one page resume, look for jobs in the newspaper and then mail in your resume?  I do, and sometimes I miss the simplicity of launching a job search.

But I do find looking for work using social media and personal branding exciting.  If you do too, read on.

What do you think of when you hear the words Personal Branding?  A tattoo?  A stamp with your name on it?  Your personal brand is your unique promise of value, what you are known for and how you clarify and communicate what makes you different, special, and valuable to employers.

These days, in everything you do, especially in a job search, you are communicating about yourself.

It all started with a 1997 article in Fast Company  written by Management Guru Tom Peters.

He suggested you uncover and market The Brand You.  As companies are known for their products, services and cultures, we also want to be known professionally by the people who might hire us.  Think about how you would answer the following questions:

  •   What is your professional story?
  •  What information do you want to communicate to employer’s and\or customers?
  •  What do you want to be known for?
  •  What is your vision and purpose?
  • What do you value?
  •  What are your goals?

The answers to these questions can help you begin to discover your personal brand.  Once you gain clarity on who you are professionally, what you want and what you have to offer, you may want to create and post well-crafted materials where others can quickly glean:

  •  Your experience and expertise
  •  Your career highlights
  •   What defines and differentiates you

So in addition to your resume, what else might you create to communicate your personal brand?  Job seekers are getting creative these days.  Some options are:

  • An online profile
  • Samples of your work
  • A personal marketing plan
  • A business card
  • A website or blog

These are just a few of the many ways you can communicate to employers and other professionals.

Find out what others in your field are doing to convey a distinct brand.  Get curious and creative about all the ways you can communicate who you are, in person, in writing and online.

In an upcoming blog I will share some thoughts on creating a Social Media Plan and Strategy.


One Comment on “Career Transition: Your Personal Brand”

  1. Anne Bryant Says:

    Great topic, Ali. I look forward to the next installment.


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